EVENT MARKETING
Case Study
Ask:
The Midwest Manufactured Housing Federation (MMHF) approached MHVillage to manage all aspects of the 2024 Louisville Manufacturing Housing Show after the unfortunate sudden death of Mr. Dennis Hill, a longtime friend and manager of The Louisville Show.
Solution:
As Creative Director, I led my team to execute all creative elements for the 2024 Louisville Manufactured Housing Show. Our scope included press releases, digital PPC ads, publication ads, social media management, event app, event signage, tradeshow displays, program guides, lanyards, PPT slides, printed materials, email campaign, and WordPress site management. We exceeded our primary target, achieving a 20% increase in registrations over 2023, surpassing 3,500 attendees. I initiated and executed the implementation of the show's first-ever attendee feedback form to identify our strengths and pinpoint areas for improvement. By leveraging these insights, MHVillage will be able to enhance future events, aiming for exceptional reviews from participants and ensuring continued success in 2025 and beyond.
CLIENT
Midwest Manufactured Housing Federation
LOCATION
Louisville, KY, USA
YEAR
2024